Lip Syncing Task

End Product:

I was involved in a lip sync exercise with my class using the song ‘All about that Bass’ by Meghan Trainer. It was a case of filming, choreographing and finally editing the clip together. I began the exercise by placing myself in front of the camera, which helped me understand how hard it was to be exactly in time with the song making it look as realistic as possible. This experience will be very useful for when we move onto the task of actually creating our own music video, as we will have to create something that looks professional and not amateur.  We had to think carefully about each shot being taken and using different settings. We had to keep track of how many shots we had taken in one particular place, meaning that we had to reshoot some shots so that we were guaranteed enough footage for the editing process. 

 I also had to go behind the camera at one point. Our group was using a Song FS 100, Song FX3 then the Cannon 5D and these were used to shoot the other half of my group lip-syncing to the song. I had to create various shots, trying to make it original and interesting to the eye, but making sure all the actors were in full focus so the picture was clear on the screen. It is a tricky process as the actors are constantly moving so I had to follow whilst making sure the camera was positioned in a safe and mobile place, but still creating a good angled shot. There was one particular roll I did not get to do, it was called the ‘floor manager’. This job entailed shouting directions, for example ‘rolling’ and ‘action’ so everyone on set knew when to start filming so that the music would be perfectly in sync.

The last part of this process is the final editing of the clips. To do this we moved into the editing studio where in our original group we looked back on all the footage we shot. During the shoot we used three different sets so when reviewing all the footage we grouped the shots from each setting together. Then we were to sync all our shots and videos with the music, making the task a lot easier when editing them together. After this process was done we had to choose different clips that we wanted to use. There was tool called the ‘snipping tool and this enabled our group to lengthen or shorten footage. After all the footage we had chosen was edited together we were left with a music video.

Marlowe album covers

Marlowe - 'It turning me on'

This particular album cover suggested to me that this is a single female artist because it is only showing a female who has been drawn. 

Representing the fact that the artist does not want to show their real face. 

As the artist is not showing their real selves, this shows they do not want to show their start image, which connotes to the fact that this music would be organic, which applies to Negus's theory. I believe this album would be very organic because the drawing is simplistic so it would mirror the music. 

This album suggest to me that it is Indi pop as it is quick abstract and different from other albums the colour connotes love and anger overall showing the intensity of emotion in the music.  This colour red is shown throughout all albums from this band. I do not particularly this album cover as it is too red so the drawing does not stand out. 

Marlowe - 'Dark sparkle corner'

Looking at this album cover it influences me to think that this is a boy band as it is weird and unexpected, which relates to the Negus theory of music being organic. 

I think the style of the album would be Indi - Rock/Pop because it is edgy and some what haunted as you look at the child facial expressions.

  

This is very different from other artwork and the previous album target market as it is more old/vintage photograph (quite retro) and targeted to people who like alternative music. The photo also looks quite personal to the band/person as, which shows they are a personal/amateur band. 

Marlowe - 'A Day in July' 

This album suggests to me that it is a three male band as it is a masculine image. The music again is organic and indi alternative. 

It has an alternative vibe as it is cultural with the natural imagery, and the people in the album cover suggests a very relaxed and calming atmosphere and this mirrors the style of the music being relaxed. I would not like the red on the cover as it cuts out some of the photo, i think they should have continued with the image until the album cover ends. However this is the bands signature colour so it links in with that theme and helps make the album recognisable.  

Marlowe - 'Deep Breathe Fake Air' 

I fist assumed this was a boy band, as the image shows a masculine body on the album cover. I think this album is organic however more synthetic this time. The style of music suited for this album cover would be indi alternative (rock/pop) - much more mainstream. 

The colour red is coming through again in this album suggesting its a ritual colour, which is shown through all there albums. The colours contrast each other helped the artwork stand out, however the colours are somehow muted to highlight the fact it is mellow music. 

I like the way in which the words of the album are coming from the drawn males mouth suggesting breathe and air, which links back to the title. This is a very simple way of positioning the words but it is very effective in that sense, this also links to the simplistic vibe of the music as it would be more ambiguous. 

Testcard - 'Lines'

This album cover suggest to me that it belonged to a single male artist, because of its simplicity, which could also link back to the style of the music maybe being alternative, which attracts a specific target audience

1.    Artist – male

2.    Organic ideology – as it is simple

3.    Alternative

4.    Simple but artist as it is a play on words because of the album name. I think the colour is too simple and lack of colour compared to red in the other album cover, however it may reflect the music well.