Evaluation Part 3

The 20^th century fox company is one of the six major American film studios, founded on 31^st May in 1935, based in Los Angeles. It has produced very popular famous films such as the first two Star Wars trilogies. The company is also the distributors of the two highest and second highest grossing films respectively at the box-office, Avatar and Titanic.

I researched many different film distribution companies, but I wanted a successful company to produce our final thriller. While searching I had to consider key points such as their main target audience, films they have produced, what genre they specialise in and also looking at costing’s whether is a high marketing company or low. So I decided with The 20^th Century Fox if my thriller was a full, real film. I would use this company because it is a very successful film company and would be a good institution for my thriller. This company has many different types of movies from romantic comedy to horror, so I know my thriller would be in good hands and well produced. On the other hand as 20^th Century Fox is a very successful highly spoken company and consuming many large powerful films, my thriller might get lost within that all and become under pressure to compete with the others.

 

Other films they have produced that are similar to mine would be Taken and its two sequels. These films relate to the plot of my thriller because it follows the story of someone being taken (hostage), which connects with my thriller of a younger male victim being held as hostage, they both adhering to the stereotype of taking younger more innocent characters. Thinking about if my thriller was a full finished movie one other film I would compare it to would be

The Counsellor as it deals with the use of drugs, which is what our thriller would lead on to deal with.

I feel like my film will fit into the ethos of this institution because they have produced a lot of action films, so my action scene will be produced very well as they know exactly how to shoot it by getting the correct angles etcetera. Because this institution can afford to spend lots of money on one film I think my thriller will be a good standard, as they would spend money on special effects and lighting etc.

20^th Century Fox will create awareness for my film by spending money on traditional media, by creating posters and placing advertisement in newspapers and magazines, but this is more expensive that new media. They would also use new media for example making trailers and posting things on Facebook, Twitter etc. Uploading things to the Internet means you can easily share things and get it all known worldwide.

This institution does not have a specialised genre; it performs well in all genres from kid’s comedy to horror/thriller films. There is no particular target audience they direct their films at, which are why I think my thriller, would do well at this institution.

In comparison to 20^th Century Fox, if I were to sell my thriller to a smaller UK distribution I think I would consider using the company ‘Icon film distribution’. Icon was formed in 1999 and it is one of the leading independent film distributions. As Icon is a smaller company I think my thriller would benefit, as they would take more time producing it. This company produces lots of thrillers, which including Paranormal Activity, this would be very beneficial for my film as Icon will deal with my film very professionally and they have experience with this genre. Even though Icon film distribution is not as well known compared to 20^th Century Fox, which tells us they have a lower budget however this is not a negative as my thriller is made in England on a low budget set with minimal actors. On the other hand if I were to get 20^th Century Fox to produce my thriller the budget would be increase as that particular can afford it, which would help make the thriller more successful and popular. 

If Icon film distribution were to market my film I think they would use Facebook or twitter for example. Using new media is cheaper than traditional media so I don’t think the film will be advertised in magazine articles or on the radio. Facebook have over a billion users and if the film were to be advertised on this social media it would be known by many people such as Vertigo Films advertised ‘Monsters’ on Facebook and I would like my film to have the same effect. Twitter is very similar as you can easily get a film known however there are less users than Facebook, a tweet and share on twitter is less likely to be seen than a share on Facebook. Although YouTube is not as much a social network as Facebook or twitter, however Icon Film Distribution would upload trailers and teaser trailers to build hype for the film before the film entered the cinema.

When I was looking at different companies and came across 20^th Century Fox and Icon film distribution I found that their target markets were similar however Icon films aims at a higher age group young adults+ but 20^th Century Fox aim at a younger generation but also have films that aim to an older generation.