Wednesday 5 October 2016

Ollie Allgrove - Executive Producer

In today's lesson we had the experience of talking to Ollie Allgrove who is a Executive producer at a company called 'The Mill'. He gave us some tips to help us along the way as we create our music videos. Here a couple notes I made whilst Ollie was talking:
  • themill.com
  • They are artists, technologists and markers for all media, working at the frontier of visual narrative. 
  • In charge of production department across the UK
  • They want to make the impossible possible
  • Being prepared and getting your ideas across is how to succeed in the industry
  • first visual effects Oscar for 'Gladiator' 
SSE advert in 2016:
  • The unexpected - an orangutan walking around a city
  • 4 months studying the animal
  • Gained help from an ape impersonator
  • You can make anything if you put your mind to it


Landing the Job - What you want to do? Think about your track and how it speaks to you in some way:
  • selling the treatment 'love letter to the artist', covers everything you will do and why you are going to do it
  • convince people what's in your head is achievable
  • storyboards, still images that show your idea
  • make a connection with the artist
  • if you don't have the money for what you want to do, think of another way you can do it
  • keeping things simple and make it work
  • if you have failed to hook them in the first 2-3 pages it wouldn't be the correct video
Jolene and the Jing Jang Jong:
  • simple effects 
  • simple props
  • low budgeted
  • someone running/walking through a building
  • single move
  • the track is 2.22 mins long - if you are on a low budget keep the time shorter. 


The Chemical Brothers:

  • The treatment 'ballet dancer turns into a robot'
  • A lot of technical work needed in order for this to work
  • All together there were 7200 frames
  • Having a constant reference to the dancers body and what she is doing - witness cameras
  • Ease her body throughout
  • They scan the body then track the 3D model over her movements
  • They used cloth stimulation with her clothes
  • This took 4½ months to complete
  • Did not worry about the budget it was more about the quality of the work they were making. 


A short video how how this was made:




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