Evaluation task 1 (part 3) - In what ways does your media product use,develop or challenge forms and conventions of real media products?

I have been searching the conventions of CD digipaks and how they are used as a way to promote the artist/band, i have particularly picked up on that most of the media use techniques and expectable forms to communicate a specific impression. Digipaks add some sort of value to the artist/band and it also inspires fans to buy something that has a bit more information on it about that artist/band and it is seen as a modern take on CD packaging.

For our bands CD digipak I wanted it to mirror their star image of 'girl power', being creative and 'out there', which is why as a group we decided not to go for an image of the girls as we wanted to keep it alternative and different, we think this might intrigue the audience not knowing exactly what they will get, but for the fans they will be excited to see the new piece of artwork created each time. I think this will really excel their USP as a all girl women powered group and this is what i really wanted to focus on. Some people might say that this is unconventional as we are not selling their physical image, although i think this works well for our group and i think this idea will entice the audience.

Although looking at our artwork it is unconventional as it does not have the band represented on the front of the album cover, there are a lot of artists/bands who have followed the same idea, making ours not as unconventional as expected. Comparing our digipak with the Rolling Stones CD cover, they are very similar in the artwork as that is where we took inspiration, however we made it a lot more feminine to fit the conventions of our artists.


Our front cover for the digipak:

Our group wanted something that was eye-catching and bold for the inside cover, so went for something original, having zebra print overlaid with a female body on top, which was created by Genny on Photoshop. The body promotes girl power and femininity however the zebra shows a more edgy/punk side of the music. I think this adheres to the conventions of pop/edgy album artwork.

The inside left side:






















The inside right side:

The right side also follows the theme of girl power having the girl sign in the right hand corner, this adheres to a pop video by using bright colours and female features, for example the use of stars and the pink girl power sign, this is so it will appeal to a female audience.














As a group we decided to keep the back page simple and get right back to the point and getting the man of the band out their and making it memorable, again it fits into the conventions of a pop music digipak, by using bright colours and bold text.

Back side: