Evaluation Task 2 - Voice over showing how well our music video links with our campaign

This video is showing a how effective our product (music video) was and how it works with our website and CD Digipack. We had to think about how these three products related to the star image we were going for and how well the unique selling point was getting portrayed to the audience.

During my research I looked into Philip Kotler's definition of marketing "Human activity directed at satisfying needs and wants through exchange processes". As i say in the video this means thats the selling of products and services to the audience and enabling them to buy into the star image and this consists of the four variables (the 4 P's) price, place, product and promotion.