Storyboards

Whilst our research is continuing our group have created a storyboard that evaluates our music video in drawn images with annotation and shot references. It helps us visualise the flow and camera shots that will eventually appear on the screen.

What storyboards look like:

When storyboards are used in the industry:

Pre-production - rough plans, looking at the shots that may take place in the shoot and which of these work.

Production - Photo copies are given to the team so all members of the crew can visualise it and know what is going on. 

Post-production - helps to remind the team of what has been shot already so they don't over shoot, it also helps with the order of editing. 

When creating our storyboard we will have to think about all this information so that we use our storyboard to its full potential and use it during the production period. We will all work on the storyboard together so we can jot down any rough ideas we have about any shots then finalise it together on the final one. We were given a basic storyboard, which will be used for our start ideas:

Rough Timeline

These are images of our group working very hard on our rough timeline. The timeline shows all the  times the song changes throughout and the different shots we might use in our video to depict these changes. We will develop the timeline further during the process, this is just to give us a clear an understanding of what we are doing.

This is our rough timeline up close:

The Pitch

As a group we pitched our first initial idea to Luke as we had a better understanding of the idea than any of the other ideas that had been shortlisted. We received positive and negative feedback that would help our group develop the idea and build on it.

Here is a video of my group pitching to Luke, Jason (my teacher) and students in my class.

The Pitch - Presentation

Sleigh bells kids presentation from Megan Mackay

Speakers from Polydor Records

During our lesson we had Emily Teadrake and Hanna Cher who are video commissioners at Polydor Records came into speak to us about the music industry. We talked about what their job consisted of, meeting with new artists and chatting what they want to do and speak about the general look they want to go for. We then reviewed some treatments, which are packs that break down styling, picture and video references, this can been shown through a moodboard or a video and the track can be edited into the video. By creating a treatment helps increase the chances that everyone working on the project is on the same page and knows exactly what is happening otherwise it could be a nightmare if the end result is not what was informed. Emily strongly said that you should not put anything in the treatment that is not realistic as you could get the artist excited then realise you can not afford it etc.

Songs/videos we looked at:

OFF BLOOM - LOVE TO HATE
- New artist
- The video is to look like they are not signed to a major label
- People/fans and buying the band not the record label
- Low budget
- getting enough imagery
- sense of community

'THE VIDEO IS OUT IN OCTOBER' 

JAX JONES - HOUSE WORK

- Very quickly made

- Very low budget

- Director did this video through passion

- Editor was on set

1975 - A CHANGE OF HEART

- Black and white (represents their branding - logo)

- Much higher budget

- Filmed in a fair ground at night time

Audience Profiling

Audience Profiling in the music industry is the way that academics and institutions discuss what people like different types of music styles. Demographic segregation is when people are divided into groups by looking at their age, race, sexuality and gender.

During our lesson my production group spoke about using the VAL's method to segregate the views for 'Kids' by Sleigh Bells. VAL stands for Values, Attitudes and Lifestyles.

Teenage VAL's:

Trendies - they crave the attention and admiration of their peers.

Puritans - who wish to feel virtuous

Innovators - who wish to make their mark

Rebels - who wish to remark the world in their own image

Groupies: who just want to be accepted

Drifters - who are not sure what they want

Drop Outs - who shun commitment of any kind

Traditionalists - who want things to stay as they are

Utopians - who want the world to be a better place

Cynics - who have to have something to complain about

Cowboys - who want easy money

After my group read through all of these possibilities for an audience member Genny and I created a Myspace account for a fictional person who we thought would fit perfectly for the demographics - VAL's for our Sleigh Bells 'Kids' music video idea.

https://myspace.com/deadjellies101

Moodboard on Pinterest

These are a couple images I found and created a Moodboard on Pinterest to help catch the concept of the idea: