During our lesson we had Emily Teadrake and Hanna Cher who are video commissioners at Polydor Records came into speak to us about the music industry. We talked about what their job consisted of, meeting with new artists and chatting what they want to do and speak about the general look they want to go for. We then reviewed some treatments, which are packs that break down styling, picture and video references, this can been shown through a moodboard or a video and the track can be edited into the video. By creating a treatment helps increase the chances that everyone working on the project is on the same page and knows exactly what is happening otherwise it could be a nightmare if the end result is not what was informed. Emily strongly said that you should not put anything in the treatment that is not realistic as you could get the artist excited then realise you can not afford it etc.
Songs/videos we looked at:
OFF BLOOM - LOVE TO HATE
- New artist
- The video is to look like they are not signed to a major label
- People/fans and buying the band not the record label
- Low budget
- getting enough imagery
- sense of community
'THE VIDEO IS OUT IN OCTOBER'
JAX JONES - HOUSE WORK
- Very quickly made
- Very low budget
- Director did this video through passion
- Editor was on set
1975 - A CHANGE OF HEART
- Black and white (represents their branding - logo)
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