What not to do and what to do in a music video

In our lesson today we had Luke who works and helps with the production of the music video's came to talk to us about the do's and don'ts for a music video.  He has 20 years of experience of working in the production of music videos.

1. Should not use famous artists as there are too many problems that occur for example people would observe a Beyonce song and question why the original singer is not performing.  

2. Don't use popular songs as the audience will question who is singing.

3. Do not pitch an idea where there needs to be a large crowd of people for example; nightclub or festival as it would be hard to film and we wont have enough people.

4. Public locations are always hard as you have to obtain consent from anyone who walks through the filming.

5. He mentioned that we should treat this task as a real production company especially if we wanted to go with an amateur/up 'n' coming band to help promote their song and make them a real music video.

6.  The song and the video should link well with the mood of the song. we were given a tip for future reference, that your music video should be released 6 weeks after releasing the song.

7. During the video in the middle 8 we should have something completely different e.g. slow motion or sped up depending on the tempo of the song you have chosen.

We watched a music video that was very interesting: Breezeblock by Alt-J